By now you probably know that the world’s biggest brand-name chemistry supplier, Novartis, announced on Wednesday that it would cut its staff by a quarter in 2019 to reduce costs.
While this news may be bad news for you, it’s a good thing.
Novartes has a long history of making huge leaps in chemistry over the years, and the company has built its chemistry expertise into the DNA of the global chemical supply chain.
In the last decade, it has expanded into more than 300 different industries.
Novas latest product, its Chemix® line of products, is one of those products.
Its popularity has grown dramatically over the last two decades, but it’s still an incredibly powerful tool for scientists.
So when Novarties chief scientific officer David Zuckerman told The Huffington Playbook that the company is now planning to “reduce its workforce by one quarter to 2019,” we thought we’d dig into some of the key points of Novartys history in order to better understand how it built its brand.
Chemix was first developed by chemist-turned-chemist David Yerkes in 1954, but the first-generation products it produced weren’t really much of a breakthrough.
The company’s first product, called the Chemix 3, was a chemical solution that could be diluted with water to make a solid, and it was marketed as a “chemical fertilizer.”
The company developed a second version, called Chemix 4, which would allow scientists to combine it with other ingredients and produce a “concentrated form of the same substance” as a final product.
In addition, it would “prevent the accumulation of water or other soluble compounds in the solution.”
However, this new product was still pretty much a novelty and didn’t take off.
“It wasn’t until 1949 that the Chemx 4 was introduced as a liquid-based formulation,” Zuckertman said.
The original Chemix product sold for $4 a bottle, which was cheaper than a brand-new bottle of vodka.
“When Chemix 5 was introduced in 1955, the price went up to $2 a bottle,” Zucksons told us.
But by the late 1950s, the Chemxes 5 had gone mainstream, and a new generation of chemists began using them to make powerful compounds.
In 1957, the company released Chemix 6, a “combination of the best-selling Chemix series and the new Chemix Series 4.”
This new version was the first of its kind to include ingredients that could bind with water and have the ability to produce “a chemical fertilizer.”
Chemix 7, also released in 1958, became a major hit.
By 1959, Chemix 8 had sold out and Chemix 9 had just launched.
And by 1960, Chemis 9 and 10 were both making big waves.
These were some of those “big hits” that gave the company its reputation as a powerhouse of chemistry and, more importantly, its reputation for making groundbreaking products.
“One of the things that made chemists happy,” Zuckerman said, “was that they could get the best of what Chemix had to offer and really make some great chemistry breakthroughs.”
And that’s exactly what Novartics did in 1962.
It launched the Chemicals 9, which combined the Chemys 5, 6, and 7 formulas with ingredients that “would not only protect against the development of a dangerous compound, but would also promote its absorption into the body.”
The Chemix 10 was the biggest hit of all.
Its “combinations of the Chemigies 5, Chemigys 7, and Chemigues 8” combined to make an “enzyme that would prevent the accumulation, accumulation of other compounds in a solution,” ZUCKERTMAN said.
That combination was called the “Hydroxy-Hydroxy group.”
The “hydroxy-hydroxy group” would then bind with the other ingredients in a final mixture, and, in 1962, Novas Chemix formula was sold for a record $12.95 a bottle.
By 1968, Novatys formula had gone through “the most significant expansion of the last four decades,” Zuckingerman said.
“In 1969, the first Chemix products were sold for over $200 a bottle.”
By 1974, Novarts first line of Chemix Chemix lines had sold 2 million bottles, making Novartís overall sales nearly $1.5 billion.
Novarts success in the early 1960s was largely due to the fact that it used the Chemies formulas in products that were designed specifically to combat certain chemical problems.
The Novartiz brand was also a product of Novatists innovative chemistry efforts.
“By the mid-1960s, Novarte was one of the top manufacturers of chemical products,” Zuners told us, and by the early 1970s, its chemists were “doing things like trying to create chemical solvents to make up for chemical deficiencies that occurred in the environment.” As